As consumer bases evolve, so must the way businesses market to them. In recent years, marketing’s greatest evolution has been the adoption of content as a fundamental part of the mix. There are two major wings – Digital Marketing and Traditional Marketing, the debate continues as to whether Internet Marketing Services are overpowering and surpassing traditional marketing. Many think that for the most part, digital marketing services has taken over completely and traditional marketing barely exists. Recent occurrences such as the magazines switching to totally digital publication through digital marketing agencies cause ripples throughout the marketing arena. Over the last year or so traditional marketing has fallen drastically, while in the same time frame expenses for digital marketing services have increased leaps and bounds. Are there any real advantages to using digital marketing over traditional means? And what is the big difference between these two anyway?
There are many facets of traditional marketing and examples might include tangible items such as business cards, print ads in newspapers or magazines. It can also include posters, commercials on TV and radio, billboards and brochures. Traditional marketing is anything except digital means to brand your product or logo. Another overlooked means of traditional marketing is when people find a particular business through a referral or a network and eventually you build a rapport with them.
The world of digital marketing continues to evolve and as long as technology continues to advance, Internet marketing services will as well. Examples of digital marketing services include things like websites, social media mentions, YouTube videos, and banner ads. Specifically, Online marketing companies are similar to traditional advertising, but using digital services and devices. However, digital marketing services are considered a form of inbound marketing and its goal is for people to find you. People may conduct an online search, a paid search, find your business on a social network or by reading content that has been published online such as a blog or an article. The more they see you or your content, the more familiar they will become with your brand and they will eventually develop a trust and a rapport with you through this online presence in turn your Digital Marketing Company.
Benefits of Digital Marketing v/s Traditional Marketing:
1. Reduced Cost: One’s business can develop its internet marketing services for a very little cost and can potentially replace costly marketing advertising channels such as Yellow Pages, television, radio and magazine.
2. Simple To Measure: Unlike traditional methods you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results. For measuring traffic to your site you can use Google Analytics to measure specific goals you want to achieve for your website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from your emails.
3.Real Time Results: We don’t have to wait weeks to see improvements during a new business implement. You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button. Basically anything that you capture in your customer journey can be reported on and honed for greater success at the fraction of the cost of traditional marketing. Marketing online enables you to refine your strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously.
4. Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.
5. Greater Exposure: your business can be seen anywhere in the world from one internet marketing campaign, the cost to do this using traditional methods would be considerable. Plus once you have optimized the key word search content in your website you should see a long-term return on your investment and will be fairly low cost to maintain your ranking.
Is there a realistic balance between the two?
The world has transitioned into a very digital environment. Not only are magazines going digital, we perform many of our daily tasks such as banking online and much of our reading is done on e-readers. Because of the rise of the digital age, it just seems like common sense to invest in a digital campaign. Even though traditional marketing still has a place, it is diminishing in our digitally based world. For today’s businesses, it is imperative to have a website and use the web as a means to interact with their consumer base. There are some successful traditional marketing strategies, particularly if you are reaching a largely local audience, but it is important to take advantage of internet marketing so as to keep up in today’s world.
When you are looking at improvising your business and you require any of the Digital Marketing Services, do drop us a mail or call us, for Marketing Your Digital Footprint is what we at Let’s Goo Social, do best.
Happy Digital Marketing!
Google And Facebook Earn More Than The World’s Traditional Media Outlets