Today, Facebook ads are one of the best and the most cost-effective ways to garner the attention of your audience. With over 1 billion active users, there is a huge potential reach available at the click of a button.
The other side to this is that not all businesses especially small businesses are able to get effective conversions on the platform. A recent survey by Weebly indicated that about 62% of users feel that they do not reach their potential audience via Facebook. There might be several reasons for this, the main one being the way they run ads on the platform.
There are many dos and don’ts while creating and running Facebook ads. Once you get a hang of what works for your brand, how exactly ad campaigns run and what Facebook ad formats are, it’s only uphill from there. We have collated a Facebook ads cheat sheet to help you with just the same.
A Bonus – It’s Downloadable Too!
Let’s look at the various aspects of a Facebook Ads Campaign:
What is your marketing objective? When you a start a new campaign, you get to choose your objective. The ads manager helps you do advanced Facebook targeting. They can be either of the following. We’ve explained the terms below.
Brand Awareness: This campaign helps your increase your brand awareness by reaching people who are more likely to be interested in it.
Reach: If your main objective is reaching your audience, this ad can help you reach the maximum number of people.
Traffic: You can send targeted people to a destination on or off Facebook such as a website, app or Messenger conversation.
Engagement: The engagement ad allows you to get more post engagements, page likes, event responses or offer claims.
App Installs: Does your brand have an app? Get more people to install your app by running this ad campaign.
Video Views: With this campaign, drive more sales leads from people interested in your brand or business.
Messages: This is a great way of generating user-brand engagement to turn them into potential customers. Get more people to send messages to your business in Messenger.
Conversions: With the help of this ad campaign, you can drive valuable actions on your website, app or in Messenger.
Catalog Sales: You can create ads that automatically show items from your catalog based on your target audience.
Store Traffic: This feature helps drive visits to your physical stores by showing ads to people who are nearby.
Let’s look at the various aspects of a Facebook Ads Placements:
Now that you know the different type of ad campaigns, let’s look at where these ads can get placed. If you are going to start an ad from scratch on the ads manager, you will quickly realise that automatic placements are selected by default.
There are several places where your ads can be shown specifically for maximum gain.
Facebook Ad Placements:
Facebook also gives advertisers the flexibility to choose the way ads appear to the audience and there is no denying that good looking and well-crafted ads always do well.
Instagram Ad Placements:
Instagram, the photo sharing social media platform, currently boasts 800 million monthly active users. Facebook owns Instagram and is interlinked. This allows current Facebook advertisers the ability to expand their reach on a different platform altogether.
Facebook Audience Network Ad Placements:
This platform gives advertisers a chance to expand reach into mobile apps and websites.
Messenger Ad Placement:
Messenger ads are of two types – sponsored and messenger home ads.
Now that you have the knowledge of Facebook ad campaigns and ad placements, this Facebook Ads Cheat Sheet will help you implement it perfectly to run the most effective campaigns for your business. What are you waiting for?