With the temperature reaching new heights this March, the digital marketing sphere also saw a number of new things introduced to it. We have collated the latest digital marketing trends just for you below. You can tweak your digital marketing strategy in accordance with the new updates. Go ahead and have a glance.
1. Facebook Messenger Tests Separately for Business Messages
With the new update, users may now be able to easily separate business and private messages on Facebook. The social media company recently tested multiple folder solution in an aim to help business managers.
2. Facebook Launches Video Feature For Lok Sabha Elections 2019
With the election season in full swing, Facebook introduced a new feature called ‘Candidate Connect’ for candidates to make 20 second videos to connect with voters. The videos will appear at the top of the users News Feed and are divided by constituency. Candidates will also have the feature to answer questions posed by local customer research.
3. Google Tests Icons In Search Engine
Google is now testing icons and images which are related to web page optimization. These use low bandwidth and do not slow page loading. The icons appear directly beside the text for Images, Maps, Shopping and News.
4. Instagram launches In-App Checkout For Customers In The US
In closed beta, Instagram will now allow users in the US to check out and buy products directly from the platform. The “Checkout On Instagram” feature will allow them to shop, track and manage their desired purchases. Instagram plays a huge role in commerce and bringing in this feature has only added to its growth. We hope this feature is soon rolled out to huge potential countries like India too.
5. LinkedIn Adds New Features To Ads Making It More Powerful
LinkedIn recently updated its advertising features by giving users about 20+ B2B audience templates, interest targeting and lookalike audience feature. These new features will help advertisers save time and reach a specific target audience that is converting.