Ever since humans evolved, marketing has been considered a major factor. Marketing is nothing but connecting with your target audience at the right place and at the right time. With the rise of smartphone penetration in every other city, all businesses can now connect with their audience easily by means of digital marketing. Digital marketing enables you to reach a larger audience and target prospects who will mostly buy your products and leverage most of your services. We offer digital marketing for cleaning services that are highly strategic, measurable and guarantees a greater ROI which will further help to create a strong foothold in the market.
Businesses all over the world are taking advantage of this digital marketing reality. They have been leveraging the use of effective digital marketing strategies to make sure their marketing efforts are more likely to reach customers and will convert them into potential leads. Additionally, it is more affordable and measurable than traditional marketing too. As the #1 digital marketing agency in Chennai, we are here to help you walk over a case study that can change the way you strategise and reach your target audience. Let’s get started without any further ado!
About Aishwaryam Facility Management Services
Incorporated in the year 2016, the housekeeping services in Adyar, Chennai now called AFSM grew into a team of 150 professionals in one year of its humble beginnings. A complete woman-oriented facility management services company that works with utmost dedication and perfection offering the best facility management services in different verticals.
Maintaining a strong presence in South India, AFSM is currently spread over Chennai, Coimbatore, Puducherry and also Kerala. Today AFSM team is a name to be reckoned with when it comes to providing quality facility services from certified professionals in all fields of service and maintenance industry. It is a one-stop destination for all kinds of facility services and maintenance like commercial cleaning services, deep cleaning services, home deep cleaning services, corporate housekeeping services, etc that is always reliable and which offers customized chores to our customers.
To generate high-quality leads and get more bookings
Our Strategy That Worked
1. Facebook Ads
AFSM is an established company running various kinds of services like deep-cleaning, pest control, painting, disinfection and house keeping. We have ran successful ads on respective services in the past and now we are presently focusing on deep-cleaning ads to gain high-quality leads in that particular service. Keeping in mind the target audience, our team of digital experts focused on client testimonials by renowned celebrities, brand value copy and relevant images to create attractive ads. Our aim was to close in as much as bookings as we can through relevant and crisp copy as well as designs.
2. Google Ads/PPC Campaigns
A landing page play a big part in turning clicks into customers. When someone clicks on particular ad, they expect to land on a page that stays relevant to what they have seen in the ad. That’s how we designed a landing page focusing on the major USPs of AFSM, testimonials, its expertise and transformation images. Our ad copy for Google was relevant, short and crisp enough to attract consumers. We made sure to create compelling and attractive designs for the creatives too.
- We achieved a CTR of 2% and CPA as 300 for Facebook Ads
- We achieved a CTR of 9% and CPA as 450 for Google Ads
That was our case study on how we leveraged digital ads for AFSM to gain maximum leads and close in bookings.