The world is in a digital age, and millions of people spend so much of their time using digital platforms for various purposes. Businesses are becoming increasingly aware of this fact and therefore leveraging on the popularity of these platforms to promote their goods and services. Marketing is all about connecting with customers in the right place at the right time, and if your customers are plentiful online, then that is where you should go and invest your time and effort. Regardless of the type of your business, be it real estate, food & beverage or others, you can still reaps massive benefits from subscribing to digital marketing services.
Restaurants with a digital presence should invest in online ads. That’s because there’s more potential for sales, reaches a larger audience without spending truckloads of money, offers precise targeting and segmentation. Let’s get started with how we as a digital marketing agency in Chennai helped a new restaurant intensify their sales and gain massive brand awareness.
About Moti Mahal
Moti Mahal is a premium family restaurant located in OMR which is a first of its kind in Chennai. The main attraction of the restaurant is the food being served by robots that transports you to a never before sci-fi dining experience. The restaurant offers many kinds of cuisines like Chinese, Indian, Thai and more to it’s visitors. Moti Mahal had it’s second branch opened recently in the Marina Mall which promotes fine Barbecues and is more of a unlimited buffet dining at a fixed price.
To increase brand awareness and get more table bookings for the restaurant which in turn which help in generating more sales.
Our Strategy That Worked
1. Facebook Ads
Google Ads/PPC Campaigns
In order to create brand awareness about MotiMahal brand, both the Robot restaurant and BBQ restaurant were run with catchy ads with special offers, dishes, locations, buffets etc to target the customers for gaining more awareness and increasing it’s reach.
We were able to gain a CPA of Rs 90/-
The CTR was also 1.22%
That was our case study for Moti Mahal restaurant who not only gained awareness but were able to generate table bookings and increase sales. If you’re still thinking about whether going digital is right or not, talk to our social media experts at Let’s Goo Social to know how digital marketing is the perfect solution for your business.