If you are a business owner, you might or might not know if investing in digital marketing is a sane idea or not.
There are a hundred people telling you a hundred different things about their experiences on digital platforms.
Here Are Some Misconceptions :
1. Is Social media really a waste of time and money for your business?
You probably have tried social media for your business. Does it suit you? The answer is digital marketing is for every business out there. Today, an enterprise can’t ignore being digitally present and marking their own footprint. If it hasn’t worked for you yet, why invest in digital marketing? This is because you are probably doing it wrong. Talking with a marketing agency can help you see it better and strategize to market your brand well online in the most cost-effective way.
2. Are Digital marketing companies, scammers?
You need to understand that any kind of marketing takes time, effort and money. It is not a completely free channel to market your business. Yes, there are agencies that charge you ridiculous amounts of money for simple tasks but a reputed one will only charge you based on the work they put in and the results they promise. Make sure you take time in choosing the digital marketing agency that understands your goals, targets, and brand before you sign on that agreement paper.
3. You have enough brand image.
There is nothing called as enough brand image. The more you showcase your brand, the more your chance of success is. Building a brand is not an overnight feat. Finding the right audience, getting them familiarized with your product(s) and engaging them to respond to your brand involves strategic planning and execution.
4. One marketing channel is good for my business.
This solely depends on the type of business you run. For example, if you are a brand that is visually heavy, it is advisable to be on Instagram to gain traction. Remember that you are spending to up your own brand and why investing in digital marketing is a must.
5. You don’t care about customer satisfaction and feedback.
Digital marketing is the easiest way to reach and get in touch with your customers directly, irrespective of your industry. It opens up avenues for better, honest interaction with them and a business can get their direct feedback. Digital marketing adds a personal touch to what you are selling, builds relationships and helps understand customer psychology at a deeper level. You need your customers to talk about you online.
Click here to know why branding is a must for your company.
6. Digital marketing is just a fad.
The point that more and more businesses are turning digital is a good indication of the power of digital marketing. It can put you on the world map and get your brand the recognition it deserves. The role of digital marketing is big here. With everything working for you well in the digital front, there is nothing stopping your brand from soaring to new heights.
7. Your customers are not tech-savvy.
For you to reach your customers, they need not be tech-savvy. Research has shown that 80% of mobile users are likely to purchase from businesses whose website or app answers their queries quickly. This shows that the only thing that matters is how you portray your business to your targeted customer or a lead to convert them. Relevancy is of prime importance and there is a need for digital marketing in India.
Are you a small business in need of direction digitally? Let us help you with that. We are Let’s Goo Social, an international digital marketing company, helping brands mark their digital footprint. The benefits of using digital marketing are plenty. We specialize in generating user-friendly content and strategies that will talk a language understood by your audience.
If you are interested to know your secret to success and why investing in digital marketing is important, we suggest you click the button below.