Our Generation Today
Mobile phone is the first thing we see the minute we wake up. The time when we looked at the newspaper as we woke up has faded away with our grandfather and father’s generation. Our generation today, reads news on the phone, watches TV shows and movies on smaller screens, sees ads on Facebook and comes to know about events and news via Twitter.
What can we conclude from this?
Mobile Phones are Crazy Addiction
Mobile phones have minimized the utility of newspaper and billboards. Today, we rely only on our mobile phones more than anything.
This has made the process of marketing today very easy. Marketers are making use of the digital medium to market and sell their products to the world.
What has made Digital Marketing so popular?
The field is doing really well today with everything turning digital. How is this boom even happening?
If a company or a business is building its own brand, they have their own website and social media platforms as well. Several businesses have ventured out to provide B2C services like e-commerce too. E-commerce sees a boom with scalability, revenue and job opportunities. The prime examples would be Flipkart, Myntra, Jabong, SnapDeal and other Indian start-ups that have expanded far and wide.
Take a look at how to maximize e-commerce sales using digital marketing here.
Likewise, for any start-up to shout out to the public about its brand and eventually grow its business, the business is in need of an impeccable branding strategy. This is where the Digital Marketing Companies come into play.
What do Digital Marketing Companies do?
Companies that have been a part of the traditional marketing style 10 years ago have come under the umbrella of Digital Marketing Companies today. From people’s viewpoint, they spam your mailbox with promotional emails and your social media accounts with ads. These ads will eventually follow and stalk you wherever you go on the web. But this isn’t the only role of the Digital Marketing Companies.
Here is an example of how digital marketing companies work:
Diana loves online shopping and e-shopping companies also love her in return. She is, in fact, a happy customer of e-commerce giants. It’s the end of the month and she fills up her wish list waiting for her salary. At this time, to retain this happy customer, one of the e-commerce sellers gives an offer on the wish list products. Diana comes to know about the offer through emails and Facebook ads. She purchases the product. This is what happens in real time and often perceived wrongly. The Facebook ads and the attractive email campaigns are the major call to action taken by the digital marketing department once a customer views the product on the e-shopping app.
Process of Social Media Marketing :
Diana is not the one and only customer for this e-commerce seller and she views these emails and ads as an act of ‘Happy Customer Building’ by the seller. Every seller must keep happy customers very close to them. Happy customer is his seal of trust that is built by the customer and the seller through promotion. Every purchaser is bombarded with ads and emails. But only a happy customer hits the reply button. The success of a social media marketing strategy lies in making the customer strike the response button. This is called the call to action button in technical terms. This is the philosophy of any e-commerce to build scalability which is later followed by profits and returns.
Social media marketing strategy :
There are numerous start-ups today that crop up at every nook and corner in India. Every company has its own strategy to attract customers to buy their products and services. Today, digital marketing is the crux of every start up. Some startups have in-house digital marketing teams and some get marketing done through external and third party Digital Marketing Companies like Let’s Goo Social. The only difference is the plan that powers the growth. Here the strategy of meeting and impressing the right people on social media is important as the crowd lives there. We draw out a very detailed marketing funnel from start to finish to get conversions. Generally, a crowded place is good to sell anything and there is where Social Media Marketing for Startups has evolved from and continues to do so.
Are you building your company from scratch and want to formulize converting plans? You are just one click away. We are Let’s Goo Social, an international digital marketing company and we can help you reach your goals.
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