We’ve said this earlier and we say this now – yes you have made your brilliant idea a reality by setting up your own business and then what? How is it going to bring in money? The only way for ROI is to market your business.
Today, apart from traditional marketing, taking your company digital is as important, almost compulsory. Marketing is not complete without digital media. It occupies a huge chunk when it comes to marketing through it to reach your business goals.
How and where do I start, you ask?
There are two ways you can do it. One is to do it yourself and the other way to hire someone like a freelancer or a digital marketing agency to take up the job for you.
Now let’s look at the pros and cons of each of these.
1. Hiring A Freelancer For Digital Marketing
Pros : Freelancer is someone who is self-employed and is not particularly tied to an employer. They are quick to the job for you, experienced in working for multiple clients and make your output look first class.
Cons : They might not always meet deadlines and slack here and there. Make sure to set strict deadlines and rules with them. Do take a look at their previous samples related to your work too.
2. Hiring An In-House Employee For Digital Marketing
Pros : An in-house employee is someone who is going to stay in the office to do the job. The advantage of this is that you can save time. They are hired after a rigorous interview process.
Cons : They might get redundant after a while at the organization. You will need your ideas to constantly change to keep your content or work fresh and in tune with the world.
3. Hiring A Marketing Agency For Digital Marketing
Pros : An entire fleet of marketing professionals would be working on your brand and campaigns. They are known to provide quality material and generally have strict quality control. You can satisfy all your digital marketing needs with the help of an agency.
Cons : The agency might take some time to completely understand your brand, vision and execute the tasks. This will definitely settle in quickly with proper review meetings and tracking of progress.
4. In-House Vs Freelancers Vs Agency, Which Is Right For Your Business?
The answer to this question lies in the kind of business yours is. The choice is up to you but you need to put your business first and see what would suit best. There are multiple facets involved in marketing a business and it needs to look and feel professional to the audience. For example, if yours is an E-commerce business, there is constant maintenance, tweaking of campaigns, putting up ads etc. A single person or a small team or hiring a freelancer is not a good choice here. Instead you can hire an agency who can do everything for you, under one roof. The agency will have dedicated professional teams for content, analytics, design and strategy, to ensure there is 360 degree perfection in marketing your brand or business.
Make careful considerations before you choose to outsource your marketing to anyone. The difference between a freelancer vs agency can come down to the cost difference sometimes. It is important that whoever you hire aligns with your business’s outlook perfectly.
Would you like to talk to someone to see what would suit your business best? We can give you an ear. Click the button below to know more about the marketing prospects and pricing for your business.