Marketing is a fast-paced field. In order for you to stand out, you have no choice but to catch up with the trends and come up with something that is innovative, creative and out of the box. The era of static marketing is long gone with campaigns and strategies planned out weeks or even months ahead. Today is all about living in the moment and that is where moment marketing comes in. This has caught up like wildfire recently and is here to stay. Though this has been around for sometime now, in 2019, moment marketing took the advertising sector by storm!
What is moment marketing?
Moment marketing is taking advantage or leveraging current trends and viral content that people (read: your audience) easily relate to and creating consistent marketing campaigns around it. It is done to capture people at the right time and the right place where they are most interested.
The product reaches the audience quicker than usual with this technique and easily floats in the market for a long time. This is why you see brands like Zomato, Swiggy, Dunzo, Durex and Fevicol gain instant success on social media.
What are some of the best moment marketing campaigns of 2019?
We list a few examples of how different brands produced creative content using moment marketing in 2019.
– We really really really
This snowclone trend on Twitter grew popular in January 2019. People repeat the words we really really really followed by what they desire to form a curved pattern. This meme was taken up by many brands and they came up with their own versions of it to garner interest as below.
Bollywood star Rahul Bose tweeted about being overcharged for two bananas he had ordered during his stay at the JW Marriott, Chandigarh. The tweet immediately received traction and brands we’re quick enough to capture it and make it their own. It was just bananas!
– Hima Das
Following Hima Das’ extraordinary performance, brands were all in praise of the athlete. They left no stone unturned to celebrate the golden girl’s victory!
– Sacred Games
After the success of this mega show, fans and brands jumped on the bandwagon to embrace the moment. Here are a few ways how brands leveraged the show that millions of people were hooked to.
Social media users started sharing their throwback photos from 10 years under the hashtag. This quickly caught the attention of brands too and they came up with some hilarious ones.
– iPhone 11 Pro
Brands, haters and fans alike took to social media to mock the design of the new iPhone 11 Pro at the time of its release with ridiculous memes.
– Prism Of Happiness
Brands used #PrismOfHappiness to communicate the brand message with their audience. This added a lot of colour on their Instagram feed and was well received too.
– Closer Friend
To showcase Instagram’s feature of having the option to make a list of close friends to share content with, brands created their own versions of posts to depict the feature and the notion that there are friends and then there ‘close friends’,
Moment marketing is an incredible way to reach your audience in a jiffy. If you are a brand looking to get maximum exposure, do give importance to moment marketing and turn it into something unique for your brand. What are your other favourite moment marketing creatives or memes? Let us know in the comments section!