How Are Memes Changing Digital Marketing Today?

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Life is not to be taken seriously and memes are perfect examples of that. Memes in digital marketing are the most used and enjoyed content on the internet today. ‘Meme maker’ is a legitimate paying job today, can you believe it?

Meme content goes viral in a jiffy and is the most trending form of content in today’s date. Millennials are attracted to this format of communication because it is witty, sarcastic, funny and gets the message across. People are happy to share and engage with this content style.

Marketing brands, big and small alike, are happy to engage with this kind of content and are entering into marketing them. The meme culture is catching on like wildfire with the help and influence of pop culture. Memes in digital marketing help brands showcase and market in better and relatable ways. Marketing is done in the form of images, gifs, and even videos.

Big and well-known brands like Netflix and Disney are riding on the meme wave, attracting audiences from far and wide. Memes in digital marketing help brands get to the point without beating around the bush, capturing the audience by being funny. Brands that have low audience engagement on their pages can use this marketing style to gain leverage.

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Relevant memes in digital marketing is like a new language to this generation. According to statistics, memes are the most shared content, taking over 85 percent of the world’s share. We sometimes do not know where the meme came from or what it is all about, we simply share it because it is relatable and found it amusing.

How are marketing companies and brands imbibing this in their structures?

Many companies are using memes for advertising.

Netflix, the most popular web streaming app, uses memes to attract audiences, increase reach and viewership. It encourages the audience to connect with the brand and create their own memes too.

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Other big names like Disney also use memes to connect so much with people that they come up with some hilarious memes on their own.

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How to use memes for social media marketing?

Brands need to be up to date with the current trends and implement them in their marketing. Memes are a perfect way to do that. Meme in digital marketing also has its limits. It is important that we do not let it go out of hand and have control over it with the audience at all times. Follow the protocols and you’re good to go.

Meme culture is here to stay and will thrive in the coming years. What are some of your favourite memes? Do share in the comments section below.

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