Hello there! We all know how important lead generation is for any business. The question that always comes into play when we talk about these leads is how many of them are actually qualified? Only qualified leads help any business go to the next level of conversion. Below we discuss some easy ways on how to generate qualified leads.
1. How To Get Qualified Leads?
It is important that you sit down and think why someone must become your lead? What makes you stand out so that you have their attention? What are you giving them in exchange?
Get into the mindset of your audience to figure out what exactly they’re looking for, for better lead generation.
2. Create Content That Users Are Looking Out For
If you find substantial visitor traffic in a particular page, you would want to build on it by segmenting the audience for the lead generation process. This not only helps in categorizing the audience but also helps in creating the best exit strategy for them, a great hack when it comes to how to generate qualified leads.
Filtering and sending that segment of audience to a particularly curated page leads to more lead generations and in turn, conversions.
3. Build On Your Thank You Pages
As we’re always looking for a qualified lead, and as a lead generation company, it is important we create an anchor for them, build on the lead magnet to go to the next level and take a specific action on the Thank You page.
This can be anything from a free download, a webinar they can sign up to or even a free consultation.
4. Do Not Clutter Your Lead Form
A simple lead form, without asking for too much from the visitor always wins. Nobody has the time or space to answer a series of questions that takes up their time. An crucial factor when you’re thinking how to generate leads. Divide your lead generation form into multiple steps and ask each information separately. Case studies have shown that by doing this there is a good 10-20% increase in the leads.
5. Keep An Eye Out On Lead Scoring –
Once you’ve qualified your leads, take a note of their lead score. We would generally want to reach people who have scored above 80 for a high conversion rate. After this, carefully curated content that gives the audience what they’re looking for does the trick. Now that you’ve read about how to get qualified leads, you might want to check out our blog on how to get conversions using visual reach. Here: https://bit.ly/2D3b6iw
Generating leads through a top digital marketing agency can save your time and help you to acquire quality leads with high conversion rates.
A best digital marketing agency like Let’s Goo Social helps you in getting targeted leads with high conversion rates and ROIs too, giving you the cost-efficient digital marketing service that you only read about.
With inbound lead generation marketing your website and social media front will speak for your brand and bring in the customers automatically. Need help for your business? We’re happy to talk over a cup of coffee!
85% Of B2B Marketers Say Lead Generation Is Their Most Important Content Marketing Goal In 2019