Billboards and newspaper ad days are long gone and no one is asking about it in the 21st century. Today digital marketing seems to be the accurate way of growing your business potentially. Unique video, text, and social media ads have taken over the internet. You might be aware that the internet takes up a major part of our daily lives. With nearly 59% of the global population having access to smartphones, there’s no better place to advertise your company than on the internet. Before starting, did you know that digital marketing comes in many different forms? There is a wide range of services starting from Search Engine Optimization, content marketing, email marketing, website development, social media marketing, and more. That’s why we are going to help you figure out the best strategy to advertise your business that may seem to be overwhelming in the beginning. What’s best is that it’s digital!
What does value proposition mean in digital marketing?
A unique value proposition is defined as a promise of value to be delivered. It’s also the main reason for a prospect to buy from you. It’s the No.1 thing that determines if people will be bothering about reading more on your product or lose interest. On your site, your value proposition is the primary thing you need to test which is a huge boost for your brand.
How to write a unique value proposition?
1. Gather voice of customer copy:
The most accurate and tested value propositions use the voice of the customer copy. That means utilizing the exact words/content of your present customers to attract your future customers. Let’s start with an example. If your audience is interviewed for a case study then how would they describe your product? How will it benefit them in their daily lives? How are they describing your company? It’s better to interview your customers or send them a survey to understand how they speak about you. Try to pay attention to the common words and phrases they use. The language which is used by you plays a huge role in shaping your customer’s perspective.
2. Emphasize clarity before opting for creativity
You need to ensure that your unique value proposition is clear and concise. That’s why your value proposition has to serve various other purposes, so keep in mind to achieve crystalline clarity. While evaluating your draft, make sure to answer the following questions:
- What is the product you are selling?
- Who should be buying your product?
- How buying your product benefits the visitor or their life?
- Why should the visitor not buy from your competitors?
- When will the value be delivered?
3. Focus more and more on benefits
How many “World’s No.1 Coffee” signs you witness in store windows while walking down the lane on just one busy day? Far too many, right? When you see every sign you encounter, it would make it a little harder for you to believe the previous one. That’s why terms in the form of superlatives (“best”) and exaggerations (“world’s best”), can prove to be inefficient that way. Focus wholly on distinct benefits and the strong value your product or service delivers. If you are looking for hype to sell your products, it’s a big sign that your value proposition is not accurately defined. Or, perhaps, even your product is not that valuable.
An important role for the value proposition is to set you apart and ahead from your competitors. If you are unable to find anything, you should even try creating something. Keep in mind that the unique part should be something customers actually care about. The main objective of the proposition is that you don’t have to be unique to the whole world, just in the customer’s mind as the closing of a sale takes place in a consumer’s mind and not out in the marketplace among the competition.
Your value proposition needs to communicate it clearly on all the main entry pages for your audience like homepage, product pages, category pages, etc. If you are unable to state why users should buy from you then you will be losing most of the audience. At Let’s Goo Social, we create a clear and concise unique value proposition to amplify your brand’s growth towards success. Consult with our digital marketing team Call our experts at IN: +91 9087706000 | SG: +65 8008526877 and we will walk you through our brand strategies.